2020 Is All About Generation Z

Post by Nenad Petrovic – Managing Director at NERO WHYTE

Millennials have ruled the 00’s and 10’s social media trends, as we are sure they will continue to do in the ’20s – however, it is time to make way for a new wave of individuals, as Generation Z get ready to take over.

It is no secret that Millennials are the self-questioning generation, having lived through an area of multiple changes, whereas generation Z is all about knowing exactly what they want. The major difference between Millennials and Generation Z is that the Millennials have lived through both the non-digital age and the social media boom, so can simply call them the experts in understanding life with and without and learning how to adapt to the a major shift in how we communicate, whereas Gen Z – would win the fight when it comes to knowing the digital age inside out.

The great news is, Millennials are experts at adapting, so this is the era to win the hearts of both eras.

When communicating a product/service/company with Generation Z, there are a few things to keep in mind and a few key things to ‘be’:

1. Be more caring

Generation Z will go down in history as the caring generation and are focused on a better future. The ’20s are all about mental health, positivity, the environment and realism. Bring up spirits and in return, you will raise your own.


2. Be more human

It is time to be real and relatable and less photoshopped. Trust that they know all the latest apps and trends – they will know what is authentic and what is not. The ’20s will be all about raw. Generation Z is not about unrealistic expectations of perfection, forget about the perfect (and slightly unrealistic) travels and choreographed poses in the latest nightclubs. But do not mistake this for do not have fun, cause there will be lots of it, but generation Z could not care less about faking it, their fun will be authentic and real.


3. Be more Woke

This is a generation of self-awareness and less about self-centeredness. Get ready to be outspoken about climate change, environmental care and protecting our future. Get to know about different cultures, backgrounds and what makes people tick. Beware of alienating yourself by diminishing or disregarding someone’s social values that do not match your own, instead embrace them.


4. Be an Individual

Be yourself. The ’20s are looking to shift, and keeping up with the Jones’ will be a thing of the past. Create your own style, like your own things and do exactly what makes you happy and your energy will resonate. Create your own brand.

Look to reach, engage and convert Generation Z through advertising?

We would love to get the opportunity to hear you out and understand if we can assist in any way – So whether it be a phone call, email or maybe even smoke signals, please do not hesitate to get in touch, we are all about connecting.

Photo (Left): Markus Spiske

The Value Of Social Media In Business

Post by Matthew Aquilina Manché – Marketing Director at NERO WHYTE

Trying to keep up with digital technology is sometimes like trying to keep sight of a cheetah chasing a gazelle at midnight under an African moon – it moves fast, often unpredictable and it could leave you feeling lost and in the dark fairly easily.

It is especially unpredictable for business owners who do not have the time to keep up with ever-changing trends and new types of media coming into the market place. The truth is (whether we like it or not), it is crucial for everyone and anyone who functions within today’s economy to stay educated on the state of social media in particular – one must know where consumers are looking and where they are interacting. According to stats, the global number of daily active social media users is 3.2 billion, meaning that 42% of the population of the world are interacting on these platforms.

Social platforms like Instagram, Facebook, Twitter and LinkedIn are all gathering places for the 42% of the population of the world who’s interests are diverse as, well, as diverse as the interests of close to half the worlds people! Any business person who knows these facts, would surely see the potential and want to ‘at least’ have a peek to see what benefit it can bring to their business.

So then, when it comes to your business, are you using social media to its full potential?

Do you believe that it could play a big part in increasing your company’s revenue?

Do you see the value of social media in your business?

You may already be a social media believer and don’t need convincing or you might still be a little unsure about the true value social media could present. Either way, we want to point out some of the most important reasons why your business could benefit greatly from the use of these game-changing platforms:

Brand Awareness

We find here that we have been presented with a great opportunity to stamp our brand identity with great reach and bring our services/products into the attention of the people who are actually looking for them.

The concept of having ‘followers’ who are looking at your every post is the perfect opportunity to create and shape brand awareness for your service/product in a real-time way, that once upon a time (not so long ago), was something marketers could only dream about. Through social media, you can now set your brand image and tone of voice in a matter of moments. Although, getting good reach and following requires time, patience and consistent quality content.


Customer Interaction and Community Nurturing

When it comes to interaction with current customers and prospects, there is no better way than the use of social media. Whether it be B2B (LinkedIn) or B2C (Instagram and Facebook), different social platforms offer different solutions and help you target different markets.

Whether it be sharing a blog post on LinkedIn, a product shot on Facebook or a video on an Instagram story – every time you share is a customer interaction opportunity. Through commenting and direct messaging, all the walls holding back communication between brand and consumer have now been dropped.


Lead Generation and Sales

Welcome to the funeral of cold calling (A life that not many would like to celebrate) – we now live in a world where social media has birthed new life in what we call social selling. In a nutshell, social selling has given us the opportunity to leverage our social networks towards finding the right prospects through developing relationships as part of the sales process.

Additionally, through actions like content sharing, social media presents multiple ways to generate leads. For example, an increasingly popular approach is through sharing gated content (i.e eBooks, white paper, content upgrades, email series, webinars and more). Simply put, gated content requires that a user enters personal information (i.e email address, company name/size, company revenue..etc) in order to obtain access to the resource.


Looking to take your first step into social media for your business?

Want to up your current social media presence?

Maybe you are looking for a dedicated team to take care of your social media activities?

We would love to get the opportunity to hear you out and understand if we can assist in any way – So whether it be a phone call, email or maybe even smoke signals, please do not hesitate to get in touch, we are all about connecting.

Let’s have a chat.

Photo (Left): Austin Distel