Introduction
Campaign Identity Design
When CANVVS, the global leader in custom sneakers, partnered with Rakuten and Steph Curry to launch the world’s biggest sneaker design competition, we were brought in to create the visual identity for Art of the Game.
The Mission
Design a visual identity that captured the energy, creativity, and boldness of the competition while staying true to the CANVVS brand. The challenge was to unite multiple collaborators including Rakuten and Steph Curry – within one cohesive, striking identity. From crafting a distinctive visual language to designing assets that resonated with a global audience, we helped bring this landmark sneaker challenge to life, turning every touchpoint into a showcase of artistry and innovation.
The Work
The Art of the Game visual identity was designed to feel bold, unapologetic, and rooted in the culture of creativity and competition. The logomark features assertive, condensed typography that commands attention, with layered text composition creating a sense of movement and energy – echoing the expressive, hands-on world of sneaker customisation.
Set against a powerful red backdrop, the identity conveys confidence and urgency, while the inclusion of Rakuten and CANVVS logos grounds the collaboration in authenticity and credibility. The design strikes a balance between raw artistic expression and refined brand consistency, embodying the spirit of creators who turn blank canvases into culture-defining art.