We debated on what we should call our blog, and it soon became obvious. Memoir.

“A Memoir is a type of autobiographical writing in which the author recounts personal experiences and reflections on their life.”

Here, we will write about our first-hand experiences within our industry and expand into our ongoing newly-found insights.

Heads up, a human is writing this. There will be use of AI to improve on certain phrasing and assistance with certain aspects of ideation. Some entries will utilise AI more than others but all our messages will be human-sourced. Nothing against AI, of course, we use it daily. Just making the point, that this is a human memoir (with a little help from our robot friends).

This is the first entry on our new site. So, we’d like to give the macro-view on why Nero Whyte is here.

Fast-paced world, agreed? What’s true today, might not be true for much longer. However, on the flip-side, there are timeless human truths that have existed since the dawn of time and will stay true forever, agreed? Ok, allow us the liberty to assume that you do.

Nero Whyte exists to forge bonds between brands and their tribes. We do so by clearly defining 1. What is true today 2. What is most-likely coming next 3. What has always been and will always be. All of this, in the context of Human Connection.

We do this through the creative disciplines of Branding and Marketing.

• What is true today = tactics
• What is most-likely coming next = strategy
• What has always been and will always be = human nature