Hudson Holdings

For over 40 years, Hudson has been doing more than retail: building brands, opening doors and putting great products into people's hands across the Mediterranean and Africa. We delivered a full Brand World Refresh, giving Hudson a visual and verbal identity built around one core idea: Defying Limits.

Year

2026

Scope

Brand World Refresh & Identity System

Industry

Retail

Country

Southern Europe and Africa

Guided by The Trailblazer archetype, the new brand world is bold without being loud, human without being corporate, confident without being complicated. Values like Wear It With Pride and One Team No Borders run through a refreshed visual system: an evolved H/H monogram, a condensed six-colour palette, and a photography style that puts faces before products.

The refresh extended across Hudson's sub-brands, each carrying the core DNA while keeping its own identity intact from Your Future, evolved into a sharper careers brand, to Hudson Coin, reimagined with a realistic 3D finish and a people-first visual language. One brand world, built to flex across every corner of the business.