Monopoly®

Nero Whyte teamed up with Monopoly Malta to launch the latest edition of the board game with a bang across Meta and YouTube. We built a full digital strategy, branding identity and content pillars to reach three audiences at once: tech-savvy parents, board game enthusiasts and die-hard Monopoly fans, all in service of one goal: awareness that turned into in-store sales.

Year

2022

Scope

Creative Campaign & Marketing Strategy

Industry

Retail

Country

Malta

Three audiences, three reasons to care. Parents saw interactive learning and quality family time. Enthusiasts saw a chance to flex strategic prowess. Diehard fans saw an essential addition to the collection. One campaign, tailored messaging and content built to speak to each group without diluting the excitement for any of them.

A bold advertising push across Facebook, Instagram and YouTube turned attention into engagement, and engagement into impressive in-store sales. We also designed the branded collateral for the launch event at Villa Arrigo, closing the loop between digital hype and a real-world moment worth showing up for.