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Melita | Business In The Wild
Melita briefed us to build a standout B2B campaign, one that could cut through to business decision-makers on an emotional level, not just a functional one. We developed and created "Business In The Wild": a tongue-in-cheek tribute to nature documentaries, observing Malta's business owners in their natural habitat with elegant, Attenborough-esque narration.
Year
2026
Scope
End-to-End Campaign Development
Industry
Telecommunications
Country
Malta
Dry, observational, lightly humorous… but underneath it sits real emotional insight into the life of a business decision-maker.
We delivered full a 4-part series audiovisual campaign, photography and complete campaign identity design bringing "Business In The Wild" to life across every touchpoint, from concept to final creative.
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