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Dress Code Sneakers
In 2022, Nero Whyte led Campaign Creative Direction and Management for Urban Jungle's "Dress Code Sneakers" campaign, a summer-long push built around a "from work to the party" video concept that aimed to break sneaker-fashion taboos, challenge stigma around women in sneakers and grow UJ's market position in Malta.
Year
2022
Scope
Campaign Strategy & Execution
Industry
Retail
Country
Malta
We developed the full creative concept from word mark and mood boards to storyboarding the campaign film, bringing the idea to life from the ground up.
The campaign resonated strongly across the Maltese market, extending from social media into major summer events like Isle of MTV and a citywide physical presence via billboards and bus wraps.
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