Introduction
Brand Strategy
Marketing Strategy
Brand Identity Design
Social Media Management
Content Creation
Graphic Design
In the heart of St. Julian’s, Ruby Ray’s is more than a restaurant — it’s a bold, sensory dining experience. With Indian-inspired cuisine, vibrant beats, and a trendsetting vibe, it’s redefining what hospitality feels like in Malta.
The Mission
When hospitality group Hey Berty approached Nero Whyte, the goal was clear: create and launch a magnetic brand from scratch — one that would captivate both locals and travellers, and stand out in a competitive nightlife and dining scene.
The Moves
We built the Ruby Ray’s brand identity from the ground up, including:
Brand Strategy & Identity Design
Visual Guidelines & Graphic Design
Short-Form Video & Photography
Creative Campaigns & Motion Graphics
Social Media Management & Content Creation
The Results
Within the launch phase August 2024 – February 2025, Ruby Ray’s welcomed 14,000+ guests, driven purely by social-first marketing which sparked a wave of User Generated Content and WOM marketing.
No traditional advertising. Just powerful content, striking design, and community-fuelled storytelling.
