Laguna Marina
Berthing for Success
Marketing Strategy
Creative Campaigns
Content Creation
Digital Marketing Strategy (META)
Social Media Management (META)
META Ads Management
Laguna Marina is a one-of-a-kind Boutique Marina in Valletta’s Grand Harbour, made by boat lovers for boat lovers. Laguna’s team are all about putting the customer first, offering top-notch services you won’t find anywhere else in Malta. From docking to renting to valet parking, Laguna’s got you covered.
The Mission
This is a story of taking a business from zero to hundred. This story takes us back to 2020, where Laguna Marina engaged Nero Whyte to help bring their marina and offerings to the forefront of the Maltese market. So, Nero Whyte docked with Laguna Marina, and we knew right off the bat that this partnership was destined for smooth sailing. Our mission was crystal clear – to showcase the marina’s one-of-a-kind offerings and give them a prime spot in the marina marketplace. Honesty, reliability, and productivity were the anchors that held our ship steady, ensuring a long-lasting relationship with Laguna Marina.
The Moves
Nero Whyte’s team immediately hoisted the sails and charted a course to success by devising a next-level advertising strategy that centred around META channels [Facebook and Instagram]. Our mission was clear – to hook the big fish – generate quality leads for the berthing service for Boats & Jet Skis – and we reeled them in by creating compelling content and masterful ad management.
Right off the dock, Nero Whyte’s team embarked on a journey to showcase the luxurious offerings of Laguna Marina. Armed with cutting-edge cameras and drones, we captured breathtaking footage of sleek yachts, vibrant sunsets, and crystal-clear waters. Meanwhile, back at Nero Whyte HQ in St Julian’s, our content creation team were splicing and dicing footage and photography to create eye-catching Ads that were passed over to our skilled Ad Managers to be launched into the digital ocean.
The Results
The result? Nero Whyte’s dynamic and organised team dropped anchor on Laguna Marina’s success, providing consistency and strategic detail that led to maximum occupancy and a waiting list for the berthing service for Boats & Jet Skis.
Total Results: Duration 2020 – 2023
Leads
0
Facebook Reach
0
Instagram Reach
0
Impressions
0
Engagement
0
Clicks
0
Y.o.Y Growth: Year over Year
Year 1 (2020 – 2021)
vs.
Year 2 (2021 – 2022)
FB reach: 116.90%+
Impressions: 88.47+
Engagement: 301.99%+
Year 1 (2021 – 2022)
vs.
Year 2 (2022 – 2023)
FB reach: 116.90%+
IG reach: 160.98%+
Impressions: 512.67%+
Engagement: 62.78%+
Clicks: 132.35%+
Let our clients do the talking…
"Nero Whyte has been instrumental to Laguna Marina's business growth, offering us streamlined, efficient and effective branding and marketing services, the team at Nero Whyte are a pleasure to work with."
