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Ruby Ray's
Hey Berty Group brought in Nero Whyte to create and launch Ruby Ray's from scratch. A bold, Indian-inspired dining and nightlife concept in St. Julian's built to stand out in Malta's competitive scene. We developed the full brand identity, including strategy, visual guidelines and graphic design.
Year
2024 - 2026
Scope
Brand Identity & Marketing Strategy
Industry
Hospitality
Country
Malta
Alongside the brand build, we led ongoing short-form video, photography, motion graphics and social media content, driven entirely by social-first marketing.
This approach sparked strong user-generated content and word-of-mouth momentum during the launch phase, establishing Ruby Ray's as one of Malta's standout new venues. Nero Whyte continues to manage all of Ruby Ray's marketing activities today.
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