Nike

Nike Malta briefed us with global campaign assets from Pegasus 42: Full Horsepower. We took the visual identity and adapted it into a fully localised Malta campaign, translating the global creative direction into content that speaks directly to the local running community and market context.

Year

2026

Scope

Campaign Localisation

Industry

Retail

Country

Malta

Anchored around the tagline "Beat Traffic." Traffic is one of Malta's most talked-about cultural frustrations, so the line taps directly into a shared, lived experience.

Reframing the run as an escape from gridlock rather than just a fitness moment , giving the global creative a distinctly local point of relevance.