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OOBI®
Oobi, a kids' footwear brand built around Apple AirTag-compatible shoes that let children explore while parents track their safety, brought in Nero Whyte to establish a brand identity centred on safety, quality, and adventure.
Year
2023
Scope
Brand Discovery & Visual Identity
Industry
2022-2023
Country
USA
We led brand discovery to define Oobi's core attributes, then developed a vibrant, playful visual identity: logo, colour palette and versatile brand touch-points that spoke to both kids and parents while spotlighting the shoes' innovative tech.
The branding was central to Oobi's US market launch, helping the company build a community of parents who trust the brand for their children's safety and adventure.
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