MeDirect

MeDirect is a Maltese bank built around one idea: banking should be easy. We were brought in to create a visual tone of voice that speaks to credibility and ease-of-use, while bringing the interface of their online banking platform to life, a visual language built to work seamlessly across every media placement.

Year

2026

Scope

Campaign Design

Industry

Finance

Country

Malta

Credibility and simplicity aren't always easy to hold in the same frame. We built a visual identity that carries both: grounded enough to earn trust and light enough to feel effortless. The platform's own interface became part of the story, not just a screenshot bolted onto a campaign.

We also developed the MeMax campaign, a bold, minimal visual container built to hold the product with confidence. Same Me Direct tone-of-voice underneath, but a visual identity distinct enough to stand apart from the wider family of Me Direct sub-brands and products.