Hudson Max

Hudson Group, Malta's multi-brand retail powerhouse behind names like NIKE, Urban Jungle, Ted Baker, and Calvin Klein Jeans, enlisted Nero Whyte to build the visual identity for Hudson Max, its 2023 loyalty program.
Year
2023
Scope
Brand Identity & UI Design
Industry
Retail
Country
Malta
We developed the brand's visual identity: word-mark, logo-marks, typography and colour palette, resulting in two distinct logo-marks and a combination mark and later extended the work into UI design for the Hudson Max app.
The app launched to the #1 spot in Apple's App Store Malta ranking.

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