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Art of the Game
CANVVS, the global leader in custom sneakers, brought in Nero Whyte to design the visual identity for Art of the Game, the world's biggest sneaker design competition launched in partnership with Rakuten and Steph Curry.
Year
2026
Scope
Campaign Identity Design
Industry
Fashion
Country
USA
Our challenge was to unite multiple collaborators within one cohesive, striking identity resulting in a bold logo-mark with assertive, condensed typography and layered composition that echoes the energy of sneaker customisation, set against a powerful red backdrop.
The final identity balanced raw artistic expression with refined brand consistency, grounding the global collaboration in authenticity while turning every touchpoint into a showcase of creativity and culture.
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