An eComm Breakthrough
Creative Campaigns
Content Creation
Marketing Strategy
Within the Maltese Market, Sunlab is a name which needs no introduction. Through the decades, Sunlab has established itself as a leading chain of shops around Malta & Gozo represents and distributes high-end branded watches, jewellery, sunglasses and gifts.
The Mission
When Sunlab came to us with a challenge, we saw an opportunity to shake things up in the retail industry. They were struggling with low online sales, but we knew we had the skills to help. Our goal was crystal clear – we wanted to give this amazing brand a boost by increasing their eCommerce sales and growing their brand awareness. And that’s exactly what we did!
Report Time Span: 12th Nov 2020 – 31st Dec 2021
The Moves
At Nero Whyte, we knew that to help Sunlab succeed in the eCommerce space, we had to be strategic and data-driven. So, we rolled up our sleeves and got to work studying their audience, nurturing their community, and expanding our reach to lookalike users. But we didn’t stop there. We also knew that Sunlab needed a fresh and exciting new wave of content, tone-of-voice, and brand identity to really stand out from the competition. We didn’t want to completely overhaul their brand identity, just evolve it to the next level of its story.
Nero Whyte’s team of experts hit the ground running, devising a killer strategy that would take Sunlab to the next level. We knew that social media was key to growing their brand awareness, so we took charge of their social media management and META Ads management. We also set up Google Ads campaigns to get Sunlab’s products in front of the right people at the right time. And to keep their loyal customers in the loop, we created and sent out regular newsletters packed with engaging content and special promotions.
But that was just the beginning. We wanted to take Sunlab to the top, so we put our creativity to work and came up with some amazing seasonal campaigns that would grab attention and drive sales. We were pumped to see the results roll in as we executed each campaign with precision, from concept creation to rollout.
If you’re looking to make a big impact in the retail industry, look no further than our team of experts at Nero Whyte. We’re ready to take your brand to new heights!
The Results
Our efforts paid off big time. In just 15 months, we increased Sunlab’s eCommerce sales by a whopping 164% – that’s 3 times more than when we started managing their account on November 12th, 2020. And that’s not all – we also helped Sunlab grow their brand awareness by expanding their social media presence and engaging with their customers through targeted advertising and newsletters.
We’re proud to say that our partnership with Sunlab was a success. Helping them reach wide audiences and making a significant impact on their bottom line. And most importantly, we built a strong relationship with Sunlab that will last for years to come. It’s safe to say, mission accomplished! Till today, we run Sunlab’s social media management and paid advertising activities with a consistent healthy ROI.
Let our clients do the talking…
"Over the years, Nero Whyte have worked with us for both Sunlab & Lindex, rebranding Sunlab, Social media, design and various promotions. Projects are always approached with enthusiasm, care and a focus to deliver on time and within the agreed budget. Nero Whyte is a great team to work with and I would highly recommend them to others."
