NYE Festival Campaign
Creative Campaigns
Brand Identity
Content Creation
Digital Design
When Western Australia’s largest New Year’s Eve festival, SNACK Festival, approached us to develop their campaign visual identity, social media assets, and mainstage scrim design for the 2024 event, we were both thrilled and honoured to take on the challenge. As one of the most anticipated events of the year, Snack Festival sought a fresh creative direction that would captivate their audience and elevate the festival experience to new heights.
The Mission
The festival team made it clear that their goal for the 2024 event was to reach a more mature crowd than in previous years. This required creating a campaign identity that not only retained the fun, vibrant energy SNACK is known for but also conveyed a sense of sophistication and exclusivity to appeal to a broader audience. With this brief in hand, we set out to craft a bold, visually compelling brand campaign that would deliver on their vision and stand out in Australia’s competitive festival scene.
The Moves
Our creative approach focused on delivering standout visual assets and design elements that seamlessly aligned with the festival’s dynamic atmosphere. Key components included:
⚡ Campaign Visual Identity Design: A bold, refined brand identity that captured both the excitement and maturity of the evolving festival experience.
⚡ Graphic Design: High-impact social media assets and marketing materials to drive audience engagement and ticket sales.
⚡ 3D Modelling and Design: Immersive visuals that added depth and energy to the festival’s digital presence.
⚡ Mainstage Scrim Design: A visually striking design that served as the backdrop for the festival’s electrifying performances.
The Results
Launched in July 2024, the campaign successfully reached thousands of festival-goers across Australia. The visual identity resonated strongly with the festival’s target demographic, helping to establish a fresh, elevated brand image. The event culminated in a memorable New Year’s Eve celebration, cementing Snack Festival as a leader in the Australian live music scene.
Let our clients do the talking…
