Gifting, Reimagined.
Brand Identity Design
Content Creation
Motion Graphics
In-Store Comms
In the world of retail, Hudson Holdings continues to lead with innovation and bold thinking. So when they approached us to reimagine Hudson Coin—their exclusive multi-brand gift voucher—we knew we had the chance to transform something functional into something unforgettable… 🪙
The Mission
Our goal was to create a striking, high-energy visual identity for Hudson Coin that not only elevated the gifting experience but seamlessly aligned with Hudson’s refreshed corporate branding. With over 30 top-tier brands involved—like Nike, Calvin Klein, and Tommy Hilfiger—it had to feel premium, vibrant, and undeniably Hudson.
The Moves
We delivered a full-spectrum creative rollout, blending storytelling with bold design thinking:
⚡️ A refreshed brand identity that captured the essence of modern retail.
⚡️ Motion graphics to bring the experience to life across digital touchpoints.
⚡️ Content creation to communicate the new direction across platforms.
⚡️ In-store communications that turned point-of-sale into a visual experience.
The Results
The new Hudson Coin identity became more than just a voucher—it became a statement. Eye-catching, cohesive, and full of energy, it redefined how shoppers experience gifting across the Hudson retail ecosystem, marking another standout moment in our ongoing partnership.
