A brand is not just a logo or a fancy tagline. It’s the overall perception that people have about a product, service, or company. As Marty Neumeier, author of “The Brand Gap,” puts it, a brand is a person’s gut feeling about a particular entity.

We believe that effective branding is about creating a consistent and memorable experience for your customers and audiences. We don’t just design logos or create catchy slogans; we help you define your brand’s personality, voice, and values.

Brand Strategy

• Vision, Mission and Goals
• Brand Personality
• Target Audience/Target Personas 
• Gap Analysis
• Competitive Analysis
• Positioning
• Insights and Roadmap/Action Plan

Brand Identity Design

• Logos & Visual Identity
• Logo Marks
• Colour Palette
• Tone of Voice
• Advertising & Social
• Merchandise 
• Product Design
• Brand Guidelines

Brand Experience Design

• User Research and Analysis – To understand the needs and wants of the target audience
• Brand Architecture Development -Including sub-brands and brand extensions
• Customer Journey Mapping – To identify all the touch points where customers interact with the brand
• Brand Activation Planning – Including events and experiential marketing
• User Experience Design for Digital Channels – Including website, mobile app, and social media
• Environmental Design – Including retail spaces and office spaces