
October 18, 2019
Branding
Branding
A brand is not just a logo or a fancy tagline. It’s the overall perception that people have about a product, service, or company. As Marty Neumeier, author of “The Brand Gap,” puts it, a brand is a person’s gut feeling about a particular entity.
We believe that effective branding is about creating a consistent and memorable experience for your customers and audiences. We don’t just design logos or create catchy slogans; we help you define your brand’s personality, voice, and values.
Brand Strategy
- Vision, Mission and Goals
- Brand Personality
- Target Audience/Target Personas
- Gap Analysis
- Competitive Analysis
- Positioning
- Insights and Roadmap/Action Plan
Brand Identity Design
- Logos & Visual Identity
- Logo Marks
- Colour Palette
- Tone of Voice
- Advertising & Social
- Merchandise
- Product Design
- Brand Guidelines
Brand Experience Design
- User Research and Analysis – To understand the needs and wants of the target audience
- Brand Architecture Development -Including sub-brands and brand extensions
- Customer Journey Mapping – To identify all the touch points where customers interact with the brand
- Brand Activation Planning – Including events and experiential marketing
- User Experience Design for Digital Channels – Including website, mobile app, and social media
- Environmental Design – Including retail spaces and office spaces