October 18, 2019

Branding

Branding

A brand is not just a logo or a fancy tagline. It’s the overall perception that people have about a product, service, or company. As Marty Neumeier, author of “The Brand Gap,” puts it, a brand is a person’s gut feeling about a particular entity.

We believe that effective branding is about creating a consistent and memorable experience for your customers and audiences. We don’t just design logos or create catchy slogans; we help you define your brand’s personality, voice, and values.

Brand Strategy

  • Vision, Mission and Goals
  • Brand Personality
  • Target Audience/Target Personas¬†
  • Gap Analysis
  • Competitive Analysis
  • Positioning
  • Insights and Roadmap/Action Plan

 

Brand Identity Design

  • Logos & Visual Identity
  • Logo Marks
  • Colour Palette
  • Tone of Voice
  • Advertising & Social
  • Merchandise¬†
  • Product Design
  • Brand Guidelines

 

Brand Experience Design

  • User Research and Analysis – To understand the needs and wants of the target audience
  • Brand Architecture Development -Including sub-brands and brand extensions
  • Customer Journey Mapping – To identify all the touch points where customers interact with the brand
  • Brand Activation Planning – Including events and experiential marketing
  • User Experience Design for Digital Channels – Including website, mobile app, and social media
  • Environmental Design – Including retail spaces and office spaces
Case Studies